Approachable safety, built into every visit

Creative direction and concepting for Novonesis’s plant visit tour safety video.

Inspired by the iconic “Dumb Ways to Die” public safety campaign, we created an engaging, memorable safety video that aligns with Novonesis’s brand voice and visual identity. The piece balances playful, attention-grabbing moments with clear, practical safety guidance—using stylized characters, concise messaging, and bold motion design to make rules stick without undermining the seriousness of workplace safety.